NINTENDO

This project was the final for my Brand Marketing class. Here we dived deep into Nintendo as a brand to figure out what made it so successful. The end goal was to create an idea for a brand extension. After realizing that most of Nintendo's success hinged on the nostalgia players feel while gaming, we knew we had to create a game that included the most beloved chapters, like Mario and Zelda. We ended with a MOB-style game experience that you can see further in the video.